Matching Ads with Moods

The programmatic flow lacks understanding of context

This McDonalds advertisement is just one of the many wrong placements in white listed sites.

Brands are displayed in the wrong emotional context every single day.

Ads displayed in the wrong context impact the brand and effectiveness.

We enhance online advertising algorithms to place ads within the desired mood

AdMotix enhances the contextual and behavioral ad targeting with mood targeting.

We do this by instantly predicting the readers mood when browsing the target page.

Seamless integration with publisher and advertiser Ad servers

Page request

A web user requests a page. The page gets sourced from the publisher server.

A tag within the page source HTML instructs the browser to make a request for an Ad. The Ad is delivered either by the publisher or the agency ad server.

 

Ad selection

The current algorithms at the publisher or agency defines the perfect matches for each placement.

AdMotix detects the Mood -in this example Shock– and helps matching the appropriate advertisement.

 

Ad selection

The current algorithms at the publisher or agency defines the perfect matches for each placement.

AdMotix detects the Mood -in this example Shock– and helps matching the appropriate advertisement.

 

Current algorithms display a travel advertisement. After integration with the AdMotix Mood Targeting, the ad platform serves a fitting ad.

Mood targeting

The Ad server at the publisher or agency serve the Ad most appropriate for the Mood of the page.

The result is brand safety, relevance and conversion.

 

 

Maximize your desired outcome using the power of the world’s largest affective neural network

AdMotix is trained on an always up-to-date dynamic dataset of more than 2.5 billion data points and is constantly growing. The AdMotix multidimensional approach goes far beyond a one-dimensional positive-negative analysis – our propriety Predictive Emotional Recognition technology understands moral patterns of right and wrong. We are fully GPDR compliant and adhere to the  highest privacy standards. 

>2.5 Billion emotional reactions
25 emotions
Fully GPDR compliant  

Benefits of Mood Targeting

Brand Safety

As brand owner decide the allowed Moods for your Ads.

If you feel your brand should not be connected to emotions of Sadness and Anger then these will form your emotional context blacklist.

 

Relevance

Decide the most relevant Moods for your brand – the context you want to be connected to.

If you are like BMW and your relevant Mood is Amazement you can opt to always have your Ads placed in that context.

&

Conversion

Displaying your brand in the most optimal emotional context will impact conversion.

In the off-line world an Ad display of beer in the emotional context of Joy impacts conversion more than in a context of Delight.

 

With AdMotix you target the desired Mood for your Ads, so you have the maximum impact.

ADAGE

ADWEEK

Live Mood analysis of news sites

Where does your Ad have maximum impact?

NY Times
No data.
Fox News
CNN
No data.

See AdMotix in action

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AdMotix is a subsidiary of EMRAYS b.v.

We are headquartered in the Netherlands and have an office in London and New York.

Learn more about EMRAYS here.