Matching Ads with Moods
The programmatic flow lacks understanding of context
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Brands are displayed in the wrong emotional context every single day.
Ads displayed in the wrong context impact the brand and effectiveness.
We enhance online advertising algorithms to place ads within the desired mood
AdMotix enhances the contextual and behavioral ad targeting with mood targeting.
We do this by instantly predicting the readers mood when browsing the target page.
Seamless integration with publisher and advertiser Ad servers
Page request
A web user requests a page. The page gets sourced from the publisher server.
A tag within the page source HTML instructs the browser to make a request for an Ad. The Ad is delivered either by the publisher or the agency ad server.
Ad selection
The current algorithms at the publisher or agency defines the perfect matches for each placement.
AdMotix detects the Mood -in this example Shock– and helps matching the appropriate advertisement.
Ad selection
The current algorithms at the publisher or agency defines the perfect matches for each placement.
AdMotix detects the Mood -in this example Shock– and helps matching the appropriate advertisement.
Current algorithms display a travel advertisement. After integration with the AdMotix Mood Targeting, the ad platform serves a fitting ad.
Mood targeting
The Ad server at the publisher or agency serve the Ad most appropriate for the Mood of the page.
The result is brand safety, relevance and conversion.
Maximize your desired outcome using the power of the world’s largest affective neural network
AdMotix is trained on an always up-to-date dynamic dataset of more than 2.5 billion data points and is constantly growing. The AdMotix multidimensional approach goes far beyond a one-dimensional positive-negative analysis – our propriety Predictive Emotional Recognition technology understands moral patterns of right and wrong. We are fully GPDR compliant and adhere to the highest privacy standards.
>2.5 Billion emotional reactions
25 emotions
Fully GPDR compliant
Benefits of Mood Targeting
Brand Safety
As brand owner decide the allowed Moods for your Ads.
If you feel your brand should not be connected to emotions of Sadness and Anger then these will form your emotional context blacklist.
Relevance
Decide the most relevant Moods for your brand – the context you want to be connected to.
If you are like BMW and your relevant Mood is Amazement you can opt to always have your Ads placed in that context.
Conversion
Displaying your brand in the most optimal emotional context will impact conversion.
In the off-line world an Ad display of beer in the emotional context of Joy impacts conversion more than in a context of Delight.
With AdMotix you target the desired Mood for your Ads, so you have the maximum impact.
ADAGE
ADWEEK
Live Mood analysis of news sites
Where does your Ad have maximum impact?
NY Times
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Fox News
CNN
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See AdMotix in action
Complete the form to book your demo.
We are headquartered in the Netherlands and have an office in London and New York.
Learn more about EMRAYS here.
