Predictive Qualitative Research for Marketing Content

We accurately predict the human reaction to marketing content so you can make more informed decisions.

At AdMotix, we operate at the intersection of technology and semiotics.

Plan For High Performing Content

Predictive Performance Analytics

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Quantify creative executions vs objectives

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Easy to compare creatives

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Support in decision making

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Better arguments with clients

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Easier to stay fresh and on-brand

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Test everything!

AIM. ATTENTION. ATTRACTION

The 3 Step AdMotix Framework

We test marketing assets so you can make data-driven decisions about what to do next without having to be a data-scientist.

1. Define Your Aim

Tell us your objectives: what should the marketing content evoke? What should the viewer get out of it?

2. Attention Analysis

Is the attention in the areas you want it to be?

3. Attraction Analysis

Does the content generate the right attraction?

1. Define Your Aim

Start from the objectives of the creative execution, by simply marking the areas you want people to see and what you want people to feel.

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All popular image formats

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Easy marking of desired Attention areas

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Over 25 levels of Attraction

Get started now

2. Attention Analysis

Is the attention in the areas you want it to be? The marked areas indicate the areas that the viewer will notice in the split second when looking at the content.

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All attention areas are marked

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High attention areas marked with boxes

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Adjust the granularity

Get started now

3. Attraction Analysis

Does the content generate the right attraction? Using the attraction analysis you understand where the strongest feelings come from and what they content evokes.

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Overall content Attraction score

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Key attraction areas inside the content

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Adjust the granularity

Get started now

AIM. ATTENTION. ATTRACTION

The 3 Step AdMotix Framework

Easily test all creative assets and make data-driven decisions about what to do next (without having to be a data-scientist), and deliver results you need.

1. Define Your Aim

Start from the objectives of the creative execution, by simply marking the areas you want people to see and what you want people to feel.

N

All popular image formats

N

Easy marking of desired Attention areas

N

Over 25 levels of Attraction

Get started now

2. Attention Analysis

Is the attention in the areas you want it to be? The marked areas indicate the areas that the viewer will notice in the split second when looking at the content.

N

All attention areas are marked

N

High attention areas marked with boxes

N

Adjust the granularity

Get started now

3. Attraction Analysis

Does the content generate the right attraction? Using the attraction analysis you understand where the strongest feelings come from and what they content evokes.

N

Overall content Attraction score

N

Key attraction areas inside the content

N

Adjust the granularity

Get started now

EXPERIENCE THESE NEVER SEEN BEFORE FEATURES

AdMotix Features to Analyze Content Performance

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Set Your Aim

Mark on your creatives where you want people to look (Attention) and what you want them to feel (Attraction)

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Instant Analysis

Every analysis is instant. Just upload your image and press Analyze.

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Easy to Read Heatmaps

Analyze results with ease. Know exactly where the Attention will be and what Attracts emotionally.

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Largest control group

The world’s largest affective neural network pre-trained on 3 billion data-points.

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Full context analysis

Experience how your creative works in different contexts, like a bus stop, indoors, or anywhere else.

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Distinct Attraction levels

You can set over 25 different human emotions, using the Attraction Performance score you know where to optimize.

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Bulk Upload of Images

Whether you upload a few images or many at the same time, all analysis happens instantly-

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File history

Quickly browse though previously performed analysis.

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Share results

Share the analysis with team members and clients and keep everyone on the same page.

The science

The human brain is only capable of processing a limited amount of visual information at any given moment. Because of this, we humans must prioritize where to direct our attention. As a result we ‘delete’ most the visual information. When we really become aware of the content we start to experiencing it through our emotions. Understanding areas of attention and attraction are therefore crucial in determining the performance of content.

NOTICING
The first split second we notice edges.

FIXATING
We start to see – determine points of fixation

EXPERIENCE
We become aware – the content is working

Powered by the world’s largest affective neural network pre-trained on over 3 billion data-points.

Plan For High Performing Content

Make data-driven decisions about what to do next (without having to be a data-scientist), and deliver results you need.

Get Started Now

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