Amsterdam – London – New York
CEO & Chief Science Officer
CTO & Chief Data Officer
Paul studied computer science at UC Berkeley and Evolutionary and Adaptive Systems at the University of Sussex. He is a web developer turned data scientist, who understands the maths behind the models.
Chief Experience Officer
Cliff Crosbie is a retail and marketing professional who has worked with some of the best brands in the world over the last 30 years. In Apple the focus was on delivering an exceptional experience for customers in over 90 countries. Previously Cliff worked in senior roles for IKEA, Nokia and Nike. He was also the first GM of Niketown London.
Chief Marketing Officer
Michiel Maandag is a global brand and marketing professional. He started his global brand and marketing career at Nokia in Finland and New York. He ran his own brand advisory and worked with category leading brands around the world.
VP Business Development
Richard Waldron is a retail professional with 25 years experience in various sales, operational and marketing roles. He feels proud and is privileged to have had the opportunity of working for a number of global leading brands including Vodafone, Nokia, Nike, IKEA and Samsung.
VP Business Development Americas