About EMRAYS
Ever since the team got together at EMRAYS we’ve been united by one purpose, to reinforce positive behaviour in the world. Our business idea is to help companies, institutions and governments to put people’s emotions at the heart of business.
To help to reinforce positive behavior in the world, we first need to understand the world. We’ve already analyzed over 2 billion emotional reactions to find the patterns that influence our lives. At EMRAYS we call this Calculating Emotions.
We come out of academia and business. Our founders bring global experience in their respective fields.
We are headquartered in the Netherlands and have an office in London and New York.
The response of the viewer: LOVE
Love 44%, Smile 25%, Surprise 12%
LEADERSHIP TEAM
Amsterdam – London – New York
Ilia Zaitsev
CEO & Chief Science Officer
Paul Tero
CTO & Chief Data Officer
Paul studied computer science at UC Berkeley and Evolutionary and Adaptive Systems at the University of Sussex. He is a web developer turned data scientist, who understands the maths behind the models.
Cliff Crosbie
Chief Experience Officer
Cliff Crosbie is a retail and marketing professional who has worked with some of the best brands in the world over the last 30 years. In Apple the focus was on delivering an exceptional experience for customers in over 90 countries. Previously Cliff worked in senior roles for IKEA, Nokia and Nike. He was also the first GM of Niketown London.
Michiel Maandag
Chief Marketing Officer
Michiel Maandag is a global brand and marketing professional. He started his global brand and marketing career at Nokia in Finland and New York. He ran his own brand advisory and worked with category leading brands around the world.
Richard Waldron
VP Business Development
Richard Waldron is a retail professional with 25 years experience in various sales, operational and marketing roles. He feels proud and is privileged to have had the opportunity of working for a number of global leading brands including Vodafone, Nokia, Nike, IKEA and Samsung.
Sangeeta Singh
VP Business Development Americas
