About
We bring Predictive Qualitative Research to businesses. Our business idea is to help companies, institutions and governments to put people’s attraction and emotions at the heart of business.
We have worked in our professional careers as buyers of focus groups, eye tracking and more. We believe that content performance analysis can be done more efficient, more effective and with much better insights.
At AdMotix we operate at the intersection of technology (AI, ML, Natural Language Processing, Deep Image Analysis) and Semiotics.
We come out of academia and business. Our founders bring global experience in their respective fields.
We are headquartered in the Netherlands.
Founders
Cliff Crosbie
CEO
Retail and marketing professional who worked with some of the best brands in the world. At Apple, the focus was on delivering an exceptional customer experience in 90+ countries. Previously Cliff worked in senior roles for IKEA, Nokia, and Nike. He was also the first GM of Niketown London.
Ilia Zaitsev
CTO & Science Officer
Computational linguist who earned his PhD degree in 2008 and since that time have been privileged to be involved in many AI-related projects working with incredible people across the globe.
Michiel Maandag
Chief Marketing Officer
Global brand and marketing professional. Started his career at Nokia in Finland and New York. He ran his own brand advisory and worked with category leading brands around the world.
Our journey
2022
We have taken our Attention analysis to the next level of details - with our advanced video analysis we can now report on even more insights.
2021
A huge leap forward with the inclusion of a breakthrough Attention analysis
2020
During the pandemic the need for AI Content Analysis grew a lot. We optimized our processes for analysis and reporting.(May)
2019
ScanX Interior Style Recognition Model and App (September)
Keynote at WoodWing Experience (May)
Selected to the IKEA Bootcamp - 20 selected out of 1110 companies (March)
2018
Launch AdMotix.com Content Performance Analysis for Marketeers (September)
UK GovTech integrates EMRAYS in G-Cloud 10 (July)
Tacticta “EMRAYS is one of the key industry players” (May)
2017
Top 10 in SWIFT FinTech Challenge (June)
1 Billion pages analysed and enhanced independent UK search engine Mojeek (May)
Partner
Contact us
Read more about us here.
