Predictive
Qualitative
Research
We unravel insights so you can make informed decisions
At AdMotix, we operate at the intersection of AI and Semiotics
Research areas
Communications
Predict and increase the impact of your marketing content
Retail
Understand what your clients experience and find the strategy for packaging and shelf layout.
Brand image
Measure brand consistency and brand values in communication. Make brand measurable and steerable.
Approach
We research so you can make data-driven decisions about what to do next without having to be a data-scientist.
Aim
The objectives: what should the campaign achieve?
Attention
Seeing: is the attention in the areas you want it to be?
Attraction
Feeling: does the content generate the right attraction?
Quantify creative executions vs objectives
Support in decision making
Easier to stay fresh and on-brand
Easy to compare creatives
Better arguments with clients
Test everything!
The Science
The human brain can only process a limited amount of visual information at any given moment. Because of this, humans prioritize where to direct their attention. Understanding what we See is vital to grasp what stands out.
Understanding where we direct attention alone is insufficient because it does not give insights into how people respond. Key questions are: what do people feel, and which areas affect them? Therefore, the unique combination of Attention and Attraction analysis is crucial to determine content performance.
NOTICING
The first split second we notice edges.
FIXATING
We start to see – determine points of fixation
EXPERIENCE
We become aware – the content is working
At AdMotix, our researchers combine AI results from the world’s largest affective neural network pre-trained on over 4.5 billion data-points with semiotic analysis.
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