The Content Performance Analysis Tool for Marketers
Simply define where people should look, and what they should feel. AdMotix then instantly calculates the Attention and Attraction performance scores so you can make better decisions.
Plan For High Performing Content
Quantify creative executions vs objectives
Easy to compare creatives
Support in decision making
Better arguments with clients
Easier to stay fresh and on-brand
Test everything!
AIM. ATTENTION. ATTRACTION
The 3 Step AdMotix Framework
Easily test all creative assets and make data-driven decisions about what to do
next (without having to be a data-scientist), and deliver results you need.
1. Define Your Aim
Mark areas the areas you want people to see, define what you want people to feel.
2. Attention Analysis
Is the attention in the areas you want it to be? The Attention Score is the match with your aim.
3. Attraction Analysis
Does the content generate the right attraction? Know the overal feel and the match with your aim.
1. Define Your Aim
Start from the objectives of the creative execution, by simply marking the areas you want people to see and what you want people to feel.
All popular image formats
Easy marking of desired Attention areas
Over 25 levels of Attraction
Get started now
2. Attention Analysis
Is the attention in the areas you want it to be? The marked areas indicate the areas that the viewer will notice in the split second when looking at the content.
All attention areas are marked
High attention areas marked with boxes
Adjust the granularity
Get started now
3. Attraction Analysis
Does the content generate the right attraction? Using the attraction analysis you understand where the strongest feelings come from and what they content evokes.
Overall content Attraction score
Key attraction areas inside the content
Adjust the granularity
Get started now
AIM. ATTENTION. ATTRACTION
The 3 Step AdMotix Framework
Easily test all creative assets and make data-driven decisions about what to do next (without having to be a data-scientist), and deliver results you need.
1. Define Your Aim
Start from the objectives of the creative execution, by simply marking the areas you want people to see and what you want people to feel.
All popular image formats
Easy marking of desired Attention areas
Over 25 levels of Attraction
Get started now
2. Attention Analysis
Is the attention in the areas you want it to be? The marked areas indicate the areas that the viewer will notice in the split second when looking at the content.
All attention areas are marked
High attention areas marked with boxes
Adjust the granularity
Get started now
3. Attraction Analysis
Does the content generate the right attraction? Using the attraction analysis you understand where the strongest feelings come from and what they content evokes.
Overall content Attraction score
Key attraction areas inside the content
Adjust the granularity
Get started now
EXPERIENCE THESE NEVER SEEN BEFORE FEATURES
AdMotix Features to Analyze Content Performance
Set Your Aim
Mark on your creatives where you want people to look (Attention) and what you want them to feel (Attraction)
Instant Analysis
Every analysis is instant. Just upload your image and press Analyze.
Easy to Read Heatmaps
Analyze results with ease. Know exactly where the Attention will be and what Attracts emotionally.
Largest control group
The world’s largest affective neural network pre-trained on 3 billion data-points.
Full context analysis
Experience how your creative works in different contexts, like a bus stop, indoors, or anywhere else.
Distinct Attraction levels
You can set over 25 different human emotions, using the Attraction Performance score you know where to optimize.
Bulk Upload of Images
File history
Quickly browse though previously performed analysis.
Share results
The human brain is only capable of processing a limited amount of visual information at any given moment. Because of this, we humans must prioritize where to direct our attention. As a result we ‘delete’ most the visual information. When we really become aware of the content we start to experiencing it through our emotions. Understanding areas of attention and attraction are therefore crucial in determining the performance of content.
NOTICING
The first split second we notice edges.
FIXATING
We start to see – determine points of fixation
EXPERIENCE
We become aware – the content is working
Powered by the world’s largest affective neural network pre-trained on over 3 billion data-points.
Plan For High Performing Content –
Analyse All Your Content Instantly
next (without having to be a data-scientist), and deliver results you need.
See AdMotix in action
Complete the form to book your demo.
AdMotix is a subsidiary of EMRAYS b.v.
We are headquartered in the Netherlands and have an office in London and New York.
Learn more about EMRAYS here.
