Predictive
Qualitative
Research 

We unravel insights so you can make informed decisions

At AdMotix, we operate at the intersection of AI and Semiotics

Research areas

Communications

 

Predict and increase the impact of your marketing content

Retail

 

Understand what your clients experience and find the strategy for packaging and shelf layout.

Brand image

 

Measure brand consistency and brand values in communication. Make brand measurable and steerable.

Approach

We research so you can make data-driven decisions about what to do next without having to be a data-scientist.

Aim

The objectives: what should the campaign achieve?

3

Attention


Seeing: is the attention in the areas you want it to be?

Attraction


Feeling: does the content generate the right attraction?

3
N

Quantify creative executions vs objectives

N

Support in decision making

N

Easier to stay fresh and on-brand

N

Easy to compare creatives

N

Better arguments with clients

N

Test everything!

The Science

The human brain can only process a limited amount of visual information at any given moment. Because of this, humans prioritize where to direct their attention. Understanding what we See is vital to grasp what stands out.

Understanding where we direct attention alone is insufficient because it does not give insights into how people respond. Key questions are: what do people feel, and which areas affect them? Therefore, the unique combination of Attention and Attraction analysis is crucial to determine content performance.

NOTICING 
The first split second we notice edges.


FIXATING

We start to see – determine points of fixation


EXPERIENCE

We become aware – the content is working

At AdMotix, our researchers combine AI results from the world’s largest affective neural network pre-trained on over 4.5 billion data-points with semiotic analysis.

We unravel insights so you can make informed decisions

Contact us